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Monthly Archives: April 2015

January-February 2015

The Importance of a Digital Marketing Strategy in Today’s World According to a SmartInsights report, 67% of marketers were not utilizing digital channels in 2012. That number has shrunk to just 44% in 2016, which is quite commendable. This shows that marketers are realizing the significance of digital marketing and taking steps to tap into its huge potential. The bad news, however, is that a majority of these digital companies market without a strategy. The SmartInsights report indicates that only 35% of digital marketers have a digital marketing plan integrated into their overall marketing strategy. Another 18% have digital marketing strategies but these strategies exist separately – they aren’t part of the overall marketing strategy. The remaining 47% have no digital …

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