Saturday , 29 February 2020

Advocating for biotechnology

By Development Communication Section
“The development of human civilization hinges upon the ability to develop technologies and understand risks,” noted DA Undersecretary Hon. Segfredo Serrano, chair of the DA biotech program steering committee. “What we need are biotechnologies safeguarded by a good, open regulatory system to manage risks.”

Dr. Serrano’s group organized the Communication planning workshop for agricultural biotechnology held 22 March 2013 in Quezon City, and made a call for proposals on IEC (information-education-communication) projects for 2014 that advocate biotechnology.

SEAFDEC/AQD was one of the attending institutions along with PhilRICE, Cotton Development Administration, BFAR-NFRDI (National Fisheries Research Development Institute), BMARC (Biotechnology Media Advocacy & Resource Center), and ISAAA (International Service for the Acquisition of Agri-Biotech Applications).

(TOP) Standing is Hon. Segfredo Serrano, chair of the DA biotech program committee; rightmost is Dr. Antonio Alfonso, coordinator of the program’s implementing unit. (ABOVE) Development communication section head Ms. Mila Castaños (center) attended the meeting as SEAFDEC/AQD’s representative
One of the presentors, Dr. Mariechel Navarro of the International Service for the Acquisition of Agri-Biotech Applications talked about biotechnology communication, noting that mass media plays an important role in awareness building but not so much once there is technology adoption. Interpersonal communication (farmer-to-farmer, training) on the other hand becomes critical as farmers begin understanding and adopting new technologies

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