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Monthly Archives: November 2012

AQD co-organizes biotech forum

Disseminating the benefits of biotechnology and mobilizing advocates were the main focus of the Scientific forum on biotechnology for communicators held 15 November at Iloilo City, Philippines.

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Definition of Sales and Marketing Let’s set the scene: you’re on the couch, relaxing and watching television. Your mom is there watching as well—a commercial comes on that is funny and you both laugh. Your mother then says, “That was some good marketing.” Now many questions arise: is an entertaining commercial really “marketing”? Is there a lot more that goes into it than just a funny idea? This seems like sales, what’s the difference between sales and marketing? What’s the definition of sales and marketing? What is inbound marketing? What is marketing research? Are there different distribution channels in marketing? The answers to these questions will be answered when we discuss the role of marketing and explain how everything works …

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